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Nigel de Jong at Places for Players Dragons Den
Season 2009/10

De Jong enters the Dragons' Den!

  • 10 March 2010 10:21
  • Posted by Tim Oscroft

As part of the Premier League’s Places for Players initiative, City’s Dutch midfielder Nigel De Jong yesterday met a group of young people in a ‘Dragons Den’ style setting and spoke to them about his experiences as a successful businessman.

Nigel runs a successful car company in Germany that has links in Holland and Abu Dhabi and he met 30 students from schools all over Greater Manchester as part of City in the Community’s Enterprise City scheme.

Enterprise City aims to use the model of Manchester City and the City of Manchester Stadium to teach young people about business and enterprise – each year the project works with over 1500 young people who all have the chance to gain an accredited qualification.

The young people involved in the day were asked to come up with a new idea for the football club to launch and presented their ideas to a ‘Dragons Den’-style panel of judges comprised of Nigel and representatives from different departments of the club.

Nigel told us: “I really enjoyed the afternoon, I was very impressed with the way the kids put their plans down on paper and explained their ideas. It's great to see that even at a young age they are thinking about what they can do later in life, everyone needs to plan for their future and the kids that I met are going to do well if they carry on in the way they have started.”

Mike Green, CITC's Skills and Enterprise manager, added: "The Enterprise City scheme helps to raise the aspirations of young people throughout Manchester and Tameside. To have someone like Nigel De Jong as a role model only enhances the fantastic work delivered by CITC."

Enterprise City is supported by the Premier League/PFA Community Fund, Department of Business, Innovation and Skills, Greater Manchester Challenge, Manchester City Council and Tameside Borough Council.

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