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Season 2009/10

Cassell turns down moves to follow heart

  • 28 November 2009 23:03
  • Posted byChris Bailey

Jim Cassell has revealed that he has turned down three job offers from other clubs in order to pursue the challenge of setting up the Blues’ International Academies.

When he handed over the reins at Platt Lane to the man he chose to succeed him, Andy Welsh, Cassell was immediately in demand as rivals sought out the magic formula that has produced so many first team players for City over the past decade.

But Cassell preferred the excitement of a new venture within the Blues family to any pastures new no matter how well remunerated.

“I am really happy here,” he declared. “I have had other job offers but said no to them.


The new job appeals to me because it is out of my comfort zone. I think it is fantastic.

...Jim Cassell on his role

Cassell and Alex Gibson put down the first building blocks of their new roles when they visited Abu Dhabi earlier this month. Two more trips are already in the pipeline.

“There is great scope to create something really exciting in Abu Dhabi and I am a believer that you can’t fail at anything if you apply yourself properly and that is what I intend to do,” said Cassell.

“I probably go to bed more tired now than I did before and I am not doing half the physical things in my job that I used to do. But it is a great challenge and I look forward to each day.”

Cassell confirmed that it was he and no one else at the club who set the wheels in motion for Welsh to take over the Platt Lane tiller.

“Andy is someone I tried to get to the club five years ago,” he revealed. “When he came to the club a couple of years back I said we had to make sure we had a succession in place. It has worked to plan in a sense.

“Andy will face some challenges of his own but will overcome them because he has good staff in place. The whole structure is good and the staff there now can take it on and do it their way.”

Watch an extended interview with Jim now.

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