City in the driving seat for success
- Mon 16 Aug 2010, 3:29PM
Manchester City Football Club has today announced a new partnership with Jaguar. The deal will see the luxury car manufacturer become the Club’s Official Automotive Partner for the next three seasons.
This new partnership is part of Jaguar’s commitment to sports at a global level and demonstrates their continued investment in celebrating and inspiring the very best of British sporting youth, talent and success.
Manchester City Football Club CEO, Garry Cook commented: “Jaguar is without doubt one of the world’s most respected car manufacturers and a much loved national institution. It gives us great pride to be partners with such an iconic brand, deeply rooted in Britain’s proud automotive history.
“Like Manchester City, Jaguar is entering a new and exciting period in its history. They join the MCFC family of partners who are all recognised as world leaders in their respective fields from aviation, telecommunications, industrial projects, sportswear, tourism and now automotive.”
The Club’s excitement is also echoed by Geoff Cousins, Managing Director Jaguar UK: “Manchester City Football Club is in the process of transformation and rebranding to become one of the best football clubs in the world. This partnership is a long term commitment and one we hope will have global reach.
“Manchester is a very important city for sales of Jaguar. It is a dynamic, sporty, metropolitan area with a customer base we value greatly as a company. I am delighted to have this relationship with MCFC and wish them all the best for the coming season.”
Under the deal, which runs until the end of the 2013 Premier League season, Jaguar branding will appear around the City of Manchester Stadium at all home league and domestic cup games, in addition to a package of activation inventory content in the Club’s official match programme, magazine and website.