Behind the scenes Bellamy video launched
- 11 February 2010 15:14
- Posted byThomas Bridge
Following on from the release of the third instalment of City's groundbreaking marketing campaign - Craig Bellamy's "I give my all" - comes a behind the scenes look at how the innovative short film was made.
The campaign celebrates how iconic City players, who transcend football into modern culture by way of their on-field passion and commitment, fare against each of their previous clubs in the nations Big Four.
In September, Emmanuel Adebayor had a 144 square metre mural unveiled before the Arsenal game, dominating Halle Square in the city centre's Arndale shopping complex.
Shaun Wright-Phillips was next up in November, with Europe's largest outdoor vinyl adourning the side the Printworks prior to the Chelsea match.
Now it's the turn of the ex-Liverpool forward to be centre stage, with just over a week to go until the visit of his former team a week next Sunday, on February 21.
As this explanatory making-of documentary shows, the producers behind the viral wanted to catch the calm introspection and contemplation of a pre-game Bellamy, juxtaposed with his tremendous work-rate and raw passion during the match.
As well as these two videos, keep your eyes peeled around the city centre over the next few days for the special Bellamy billboards.