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Bellamy post day 3
Season 2009/10

Final instalment of the Bellamy campaign

  • 18 February 2010 14:16
  • Posted byThomas Bridge

The third and final version of the Craig Bellamy billboard was unveiled earlier today, with one side of the Welsh striker's face being transposed over that of the original beast's.

The huge picture of the fierce creature, portrayed by a variety of creative symbols, has been the talk of the town since it's mysterious arrival on Monday morning.

On Wednesday, the phrase "The harder you work, the harder it is to surrender" appeared either side of the visage, which is a saying that Craig repeats to himself in calm introspection moments before each game.

Today, it was Craig's turn to arrive, with the date and time for Sunday's home clash with Liverpool finally revealing the true source of the viral marketing campaign.

The billboard promo is accompanied by a brilliant "I give my all" film short, and it's intriguing "making-of" documentary.

This is the latest in the line of the "Big Four" ad campaigns, which focuses on iconic club players who cross the boundaries between football on the pitch and culture on the terraces.

Emmanuel Adebayor received the treatment before the win over Arsenal in September, as did SWP before the victory over Chelsea in December.

The last few tickets to Sunday's game are on sale now, where Craig will be looking to join Manu and Shaun in taking all three points off their former clubs at home this season.


Poster 1

Bellamy Poster Day 1

Poster 2

Bellamy Poster Day 2

Poster 3

Bellamy Poster Day 3

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