Man City in deal with new retail partner Kitbag - Manchester City FC

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Season 2010/11

City agree deal with retail partners

  • 14 July 2010 08:21

Manchester City is delighted to announce that online football retail specialist Kitbag has become the Blues’ new official retail partner.

Kitbag has been brought on board to develop the City retail business and will take responsibility for operating and running the Club’s retail services across all its channels, including the existing store at the City of Manchester Stadium, Citystore in the Arndale Centre and the online retail business. 

Under the five-year deal, Kitbag will also have the Club’s backing to open Club-branded retail stores in other parts of the UK and around the world.

City’s Chief Commercial Officer Steve Sayer said: “Due to the success last season, both on the pitch with the team’s performance, and the developments off it across our entire retail proposition - such as the Citystores, replica kits, product catalogues and the Club website - City is fast becoming an internationally recognised brand. 

“As the Club’s fan base continues to grow, so too must the way in which we engage with our customers. The internet will be integral as we continue to expand into new markets and drive growth across the business.

"Kitbag has proven expertise in maximising online sales for a number of major football Clubs and sports federations. The fact they are not only a market leader, but also a Manchester-based business that shares our values and proud local roots, makes them an ideal partner.”

Kitbag will provide an unrivalled shopping experience for Manchester City’s global fanbase. Fans can look forward to an enhanced online offering with advanced ordering and delivery services, and state-of-the-art retail environments with exciting product ranges, limited edition collections and a first-class service and in-store experience.

Managing director at Kitbag, Ray Evans, commented: “This is an extremely exciting partnership for Kitbag. Our team is passionate about football and we are looking forward to delivering an innovative retail offering for Manchester City.

"We believe that there is great potential to expand and develop the Club’s retail business and drive profitable growth.

“The Club’s ambition and hunger for growth and success mirrors our own, which will enable us to explore lots of different possibilities and provide an unrivalled football club retail offering.”

Manchester-based Kitbag is the world’s leading online football retailer and the No.1 destination for football merchandise. Its existing portfolio of clubs includes Chelsea, Everton, Real Madrid and Barcelona.

The independent website has been in operation for more than a decade and offers replica shirts at club, national and international levels, professional training equipment and exclusive lines of stylish leisurewear.

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