Lift off for Blues at Terminal 3
- 10 June 2010 13:49
- Posted by David Clayton
City have, for the first time in Manchester Airport’s history, converted a lift into a super deluxe Platinum Box.
The lift, situated in Terminal 3, has been given a radical overhaul to reflect City’s £1.5m pre-season transformation of the club’s corporate hospitality facilities.
Stainless steel walls have been swapped for bright, ceiling-to-floor graphics depicting the interior of the Platinum Box – a stylish concept set to be rolled out to all 66 boxes during the close season.
The lift even has unrivalled pitch side views, with business travellers greeted with a life size view from the stands as they travel floor-to-floor
...Lift off for Blues
Either side of this, there are floor-to-ceiling graphics of the box itself – complete with walnut panels displaying pictures of City Legends, high glass tables and walnut poseur stools, together with a bar area, LCD TV and backlit feature display shelf.
David Chell, City’s Head of Sales said: “With a £1.5m transformation now underway, we thought it novel to give some Platinum magic to what is, in effect, a functional metal box, escorting numerous business travellers every day.
“It’s important we enable business people to get a real ‘feel’ for what’s in store next season – something a glossy brochure can’t convey. Our vision is to exceed expectations, on and off the field. Forget first class, its Platinum class all the way at City next season.”
Players who will enjoy the Platinum Box experience next season include Carlos Tevez, Shaun Wright-Phillips and Gareth Barry.
The £1.5m investment also includes a complete overhaul of Legends, the refurbishment of premium dining facility The Boardroom, together with increased executive seating in the stands (from 250 to 350 seats) – all to be enjoyed by next season’s 75,000 corporate hospitality guests.