Blues launch CSR website
- 26 October 2010 11:52
- Posted by Paul Mullholland
The club has launched a new 3D digital website depicting Manchester’s iconic skyline, outlining the Club’s Corporate and Social Responsibility strategy.
For the first time, the CSR report comes in the form of an interactive online map and uses famous Manchester landmarks such as the Palace Hotel, Beetham Tower, Civil Justice Centre and the Wheel as a backdrop to showcase the breadth of community and environmental initiatives with which the club is involved.
Visitors to the site will also notice some not so familiar landmarks in the shape of massive wind turbines.
The report, created by the design agency Music, outlines in detail City’s approach to green issues such as environmental impact, transport, carbon offsetting, recycling, sustainable procurement and climate change to name but a few.
Along with traditional information, visitors are also able to access in-depth case studies on a range of CSR projects such as the MCFC NHS Health Trainer - who is based within the City in the Community team, and provides help and support to members of the community to encourage them to become more physically active and healthy.
Pete Bradshaw, Head of Responsible Corporate Citizenship for Manchester City, said:
“Manchester City recognises the responsibility we have to our loyal supporters, stakeholders, sponsors, staff and the wider community, and is committed to building them a successful and sustainable football club for the future.
“This report is a milestone as it not only highlights the great work achieved so far, in an easy to use map, but also the seamless links between the Club and the City of Manchester”.
Further details about Manchester City’s Corporate Social Responsibility can be found at www.mcfc.co.uk/csr