City check-in at Malmaison
- Tue 14 Sep 2010, 5:02PM
Manchester City Football Club has today announced a new partnership with Malmaison. The deal will see the chic hotel chain become the Club’s Official UK Hotel Partner for the upcoming season.
The bespoke Premier League sponsorship deal is the first of its kind for the company and will further strengthen the Malmaison’s association with the world of entertainment and professional sports.
Since its launch, the Malmaison has captured the imagination of the hospitality industry and taken the hotelier sector by storm. At present, Malmaison spans 12 hotels across some of the UK’s biggest cities, including Manchester, London, Belfast, Oxford, Liverpool and Newcastle to name but a few.
City’s Chief Brand and Marketing Officer, David Pullan commented: “We are extremely proud to be partners with Malmaison, who are at the helm of the boutique hotel market. The way in which the brand fuses contemporary design and popular culture continually pushes the boundaries and surpasses their customers expectations.”
He added: “Like Manchester City, Malmaison is expanding its operations and understands how branding can be used as a vehicle to increase awareness. We share the same goals in that we both strive to provide our customers with a premium experience in every aspect of our business and look forward to working closely together over the course of the new season.“
They join the MCFC family of partners who are all recognised as world leaders in their respective fields from aviation, communication, construction, retail, tourism, automotive and now hospitality.
The Club’s excitement is also shared by Robert B. Cook, Malmaison’s Chief Executive: “Malmaison are delighted to be partnering what we believe is one of the world’s most dynamic and exciting sporting organisations and we are excited about the mutual benefits that this partnership will bring to both of our organisations”.
Under the deal, which runs until the end of the 2011 Premier League season, Malmaison’s brand will appear on the Club official media boards, in addition to a strong package of activation inventory, including a strong involvement in the Club’s official match programme, magazine, CRM and digital content.