City launch 10 new international websites
- 17 July 2013 08:56
- Posted by @dclayton_mcfc
Manchester City FC has expanded its global online presence by launching 10 new international websites, thereby creating the broadest multilingual website offering in football.
In addition to the Club’s official site in English and its existing Arabic and Mandarin Chinese versions, fans will now be able to view online content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
Created to cater for the Club’s growing fan base abroad, the international websites ensure that City supporters from more than 160 countries will now be able to access Manchester City content in their own language.
Overseas fans will be directed automatically to their countries’ native language websites depending on their global location.
In creating the ten news sites, the Club can now reach up to 80% of the world’s connected population.
Commenting on the recent announcement, Manchester City CEO, Ferran Soriano, said: “Manchester City’s popularity and global fan base is growing at a fast pace. We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.”
Diego Gigliani, Director of Marketing, Media & Fan Development for City, added: “With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”
Visit the sites here:
Chinese Mandarin http://曼城足球俱乐部.中国
Chinese Traditional http://mcfc.hk