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Season 2014/15

City raise a toast to new partnership with Hansa

  • 07 August 2014 07:42
  • Posted by @MCFC

The Club are delighted to announce a new partnership with Hansa Pilsener.

The new three year deal will see the iconic South African beer brand, which has been refreshing and inspiring the country for decades, become Manchester City’s Official Beer Partner in South Africa.

Dating back to 1975 when it was first launched in South Africa as a light alternative to lager, Hansa is now one of the leading beers in the country and has previously been voted as the most popular beer in South Africa in a Sunday Times survey.

As part of the partnership, the brand will also be given the rights to produce television adverts with several of City’s star players, in addition to featuring the Club’s crest and player imagery in marketing campaigns throughout the region.

In-line with Hansa’s brand vision to inspire people in achieving their dreams, the unique partnership will enable South African fans to watch Manuel Pellegrini’s men in action at the Etihad Stadium through money-can’t-buy experiences.

Commenting on the partnership, Chief Business Officer for Manchester City, Tom Glick, said:

“Hansa has a special relationship with South African City fans and has been part of their match-day experience in pubs and supporters clubs across the country for many years.  Their brand vision to inspire people to achieve their dreams, make them the perfect fit for Manchester City, and we are looking forward to helping them to achieve this goal.”           

“Having visited South Africa twice on pre-season tours in the last six years, the country’s passion and love of the game is clear for all to see.  We have always enjoyed great support from fans in the region and through this partnership; both organisations will now be able to deliver a more exciting football experience for City supporters and Hansa customers alike.”

Khensani Nobanda, Hansa Pilsener General Manager for Hansa, added:

“Hansa is a beer brewed for dreamers who never forget where they come from regardless of what they achieve.  Manchester City is a club that embodies this belief as it remains firmly rooted in its community while soaring to new heights.  Giving ordinary South Africans the opportunity to see this inspiring team play live is a dream come true for Hansa.

“We are excited to support local fans’ dreams of seeing their heroes have a go at another dream season.  Winning the 2013/14 Premier League trophy was a glorious moment for Manchester City fans in South Africa and around the world.  As official beer partner of Manchester City in South Africa, we know that your fans will be keeping the dream alive and standing behind you as you work towards defending your title in the upcoming season.” 

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