MCFC partners with iON in exclusive video content deal
- 25 February 2014 10:14
- Posted by @dclayton_mcfc
Manchester City Football Club is delighted to announce a new partnership with iON Cameras.
The deal will see the brand famous for their Shoot/Share™ Wi-Fi connectivity and point-of-view (POV) cameras, become City’s Official Global Sports Action Camera Partner.
Over the course of the multi-year partnership, iON will provide City with their cutting edge cameras and state-of-the-art software, including the Air Pro 3 and the Game.
Combining their technology and exclusive first team access, iON will be able to capture unique behind-the-scenes training footage, bringing fans closer than ever to the team they love.
In addition, iON cameras will also be used to enhance supporters’ match-day experience on and off the pitch, through the installation of iON fan booths in BT City Square, the Club’s purpose built fan entertainment zone.
iON’s cameras will also be a key tool in the Club’s performance analysis and coaching platform, that will help aid skills acquisition and technical performance amongst academy and first team players.
Tricks and skills software powered by iON, will allow fans and budding players to upload their own football moves and compare themselves to City stars, such as Sergio Aguero, David Silva and Yaya Toure.
Grass roots activity at one-off iON soccer clinics will integrate the products as an educational tool to help the development of future players.
Commenting on the partnership, Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, said:
“We’re delighted to welcome iON on board as our new Official Global Sports Action Camera Partner. iON’s camera technology and software such as the Air Pro 3 and the Game, will provide real-time POV’s into how the first-team and academy train, which can then be used by our expert performance analysis teams to gain competitive insights.
“The nature of the innovative content will also be a big hit with our fans around the world, especially during our International pre-season tours, where the cameras will play a key role.”
Giovanni Tomaselli, iON CEO, added: “iON is excited to partner with Manchester City, and we can’t wait to provide support to the club. The deal will enable us to help City coaches develop youth teams and players - part of iON’s core philosophy – and also showcase how sport and technology can work excellently hand-in-hand.
"We’re looking forward to this long-term partnership and hope the fans enjoy their up close and personal interaction with the team.”