Cityzens on the hunt for new membership
- 26 July 2014 14:54
- Posted by @MCFC
Most people wouldn’t give a stray scarf a second look but yesterday, City fans had their eyes peeled on the streets of Manchester, everywhere they went.
On Friday, the Club planted six Cityzen scarves across iconic Manchester locations to celebrate the launch of their new ground-breaking membership, Cityzens.
Prizes up for grabs for the lucky fans who found them included a scarf, free Cityzens membership packed with a multitude of benefits and money can’t buy experiences, but also a pair of tickets to City Live - the Club’s annual season launch party taking place at Manchester Central on 14 August.
In order to get their hands on one of the coveted scarves, fans took part in a city-wide treasure hunt that led them to some of the City’s famous landmarks.
Throughout the day, the Club posted hints on Twitter to help guide followers around the City in search of the scarves.
The first scarf of the day was spotted as commuters were making their way to work, hanging from the Lord Wellington statue in busy Piccadilly Gardens. Jack Naylor, 25, from Denton was the first lucky fan to home in on the scarf, starting his weekend celebrations early.
The hunt then took fans to the National Football Museum, where George Crossley, 10, from Ripponden discovered the second blue scarf, adorning Colin Bell’s famous fan-made crown.
Next up was Sam’s Chop House, the permanent home of well-known City supporter, LS Lowry, who was found proudly wearing his new blue Cityzens scarf by Adam Selby, 20, from Levenshulme.
As the afternoon progressed, the fourth and fifth scarves, with their accompanying prizes, were discovered on the Metrolink tram heading towards the Etihad Stadium’s City Square stop by Brian Owen from Eccles.
Then by Mark Harrington, 34, from Stockport at the statue of the Commonwealth Sprinter which stands proudly next to the Etihad Stadium.
The search came to a close at historic Maine Road, the Club’s former home. There the sixth and final Cityzens scarf and membership was scooped up by yet another deserving and smiling fan, Carl Paton, 32, from Wythenshawe who was on the hunt with his daughter Grace, 4.
Lee Kenny, the Cityzens Membership Executive for Manchester City, who was also the proud winner of the Club’s Mission Cityzen recruitment drive earlier this year, spearheaded the day’s events.
"Having received so much from City over the years, I love being involved in giving back to my fellow Blues," he smiled.
Cityzens is a fantastic scheme and is very much designed with its fans and the future in mind. This is just the beginning.
Members will receive exclusive welcome packs, personalised membership cards and an array of benefits and rewards including:
• The opportunity to participate in important club decisions, such as naming the streets at the Club’s new City Football Academy.
• Access to priority purchase windows for tickets to matches.
• Discounts on merchandise and stadium tours.
• Exclusive, first-to-know City news and content.
• The ability to collect City Points for their fan engagement, which will reward Cityzens with unique, money-can’t-buy experiences including having lunch with the squad at Carrington, going abroad to watch a New York City or Melbourne City game and even starring in the team photo.
Cityzens memberships are included free for all 2014/15 Seasoncard holders, or can be purchased for £35.
For younger Manchester City Supporters there are also Junior Cityzens memberships available at a cost of £25.
For more information and a full list of rewards and experiences, please visit beacityzen.mcfc.co.uk